Search Engine Optimization Training
Search Engine Optimization or SEO training is most sought by companies to train their employees in this new field of SEO. This is first SEO training course of its kind in Mumbai and Thane for SEO training and certification which has been designed by a team of Search Engine Optimization experts.
There are hundreds of jobs in popular job portals for SEO with 0 to 1 year experience and it's difficult for companies to find employees with some knowledge of SEO / Internet Marketing to fill these positions. SEO is the newest outsourcing trend for India and there are at least 300 companies specializing in SEO outsourcing only. Plus all the internet companies in India and US need a SEO team of their own.
We provide professinal Search Engine Optimization SEO training in Mumbai and Thane. All our students are awarded SEO certification from our institute as well as 100% job assistance to build a successful career in the field of SEO.
Search Engine Optimization Syllabus
Module 1 :- Introduction
- » Introduction to Internet Marketing (SEM)
- » Pre-requisites for SEM
- » Keywords
- » Traffic
- » Niche Audience
- » Conversion
- » Search Engine Visibility
- » Mystery of SEO?
- » Basics of Domain Names
- » Assignment
Module 2 :- Understanding Search Engines
- » Classification of Search Engines
- » How Search Engines Rank Pages
- » Top Crawler Based Search Engines
- » Page Rank
- » Alexa Rank
- » Google Dance
- » Golden Rule (SEO is done to web page and not website)
- » Google Sandbox
- » Hilltop Algorithm
- » Important Optimization Factors (Page Rank, Anchor Text, Semantics)
- » Assignment
Module 3 :- Keyword Research
- » Niche Audience
- » Getting Suggestions
- » Daily World Search
- » Competition
- » K.E.I (Keyword Effectiveness index)
- » Assignment
Module 4 :- Selection of Domain Name
- » Keyword Specific URL
- » Use of Hyphens
- » Inner Pages URL
- » Domain Preference
- » Assignment
Module 5 :- On Page Optimization
- » Basics of On-page Optimization
- » Title Tag Creation
- » Meta Tags Creation
- » Heading Tags Importance
- » Bold Tags
- » Anchor Text
- » Image Tag and it’s Attributes
- » Important Factors for Keywords
- » Content – Heart of SEO
- » Optimizing Layout of your pages
- » Assignment
Module 6 :- Additional On Page Optimization Concepts
- » Sitemaps Importance and Creation
- » Robots.txt creation
- » Assignment
Module 7 :- Off Page Optimization
- » Basics of Off Page Optimization
- » Factors for Off Page Optimization
- » Link Building Strategies
- » Traffic Building Strategies
- » Search Engine Submission
- » Directory Submissions (Category Selection)
- » Article Submissions
- » Press Releases
- » Blog Submissions and Reviews
- » Yahoo! Answers and SEO
- » Social Bookmarking Basics
- » Forums and Signatures
- » Assignment
Module 8 :- Types of SEO
- » White Hat SEO
- » Black Hat SEO
- » Grey Hat SEO
- » What to do if your site has been penalized?
- » Assignment
Module 9 :- Reporting and Management Tools
- » Introduction to Google Analytics & Pyramid Model
- » Installing Google Analytics on the Website
- » Site Usage
- » Visitors
- » Geographic Analysis
- » Traffic Sources
- » Content Analysis
- » Goals Setting and Tracking
- » Google Webmaster Tools
- » Assignment
Module 10 :- Advanced Part- 1
- » SEO Sheet Creation & Execution
- » Handling Canonicalization Issues
- » hCard Integration
- » Redirects
- » Search Operators
- » Introduction to Onlywire
- » Assignment
Module 11 :- Advanced Part- 2
- » Introduction to Social Media Optimization (SMO)
- » Facebook Fan page
- » Power of LinkedIn
- » Twitter Way
- » Internal Search Integration
- » Blogs Integration
- » Live Chat Integration
- » Introduction to Google Adwords (PPC)
- » Important Forums
- » Email Marketing
- » Affiliate Marketing
- » Assignment
Module 12 :- Advanced Part- 3
- » Link Wheel
- » Squidoo Lens Creation
- » Hubpages Creation
- » Interview Preparation
- » Reports Preapration
- » Assignment
